Thursday, December 4, 2014

Vintage Advertisement

Life Savers' advertisement
circa 1950s

Shirley S. lost her sleek appeal                                     Slim Sally Hayes stays light on her feet
She never stops eating from meal to meal                    She makes Life Savers her 'tween meal treat 

What are your impressions of this vintage advertisement?

13 comments:

  1. My first thought is that I WISH I was as slim as the girl on the left, even though the ad suggests that she isn't. Wow - how times have changed. I see so many terribly overweight children in the schools I am in.

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  2. Love them. They look very Norman Rockwell-ish.

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  3. Didn't give it much thought until I read the captions. The message wouldn't be considered acceptable by today's standards; so advertisers have still give the same message today, but are more covert about it.

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  4. I didn't even notice a difference in the two girls until after I read the captions and took another look. The first thing I noticed is that they used drawings instead of real people. That would certainly cut expenses.

    But an even closer look and I saw the boys in the background of each frame and their reactions to each girl. I didn't know that there was that much emphasis on being slim back then.

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  5. Interesting look back. I love saddle shoes to this day

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  6. Wow! I'm happy to say I looked more like Shirley than Sally back in the day. I don't remember there being that kind of emphasis on being ultra slim. All of my friends and acquaintances looked healthy, and being skinny was never mentioned in my circle. BTW our style of dress was more like Shirley's also.

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  7. I think even if the lifesavers stopped me from snacking, I'd always have gravy, ha!

    I'd rather hang out with the girl who snacks. Shirley looks like a blast, we just gotta get rid of those pleats, but her shoes are fun and sensible ;)

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  8. My first thought was....hey, I had saddle shoes just like that. I never noticed that the two girls were different shapes.

    Definitely an ad from a different time, but the spirit of the ad is the same as today. It marginalizes someone. Today it gows both ways though. Men are usually dumb and women are manipulative in ads. Children are just obnoxious. LOL

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  9. I love the vintage look... I had to go get my glasses to read the print:)) I didn't notice much different between the two girls at first..... guess times haven't changed....

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  10. I love the Rockwell look of the art, but wow the implication that Shirley is anything more than healthy and lovely is ire-producing. I was an athlete through college - and guess I still am - and even when I was dangerously thin (hmmm... last time I was running long-distance), I favored Shirley more than Sally.

    BUT!!! It is the boys' body language that bothers me most of all. Shirley is smirked at - when really, you know teenage boys would be stealing her cookies! - and Sally is greeted with a wolfish grin.

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  11. I don't like it. Wrong ad approach as far as I am concerned:(

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  12. The sad part is Shirley is considered "ample" or the like. Now an "ample" person would be way larger. I didn't see much different between the two girls except their dress styles. I thought they might have been from different time periods until I could read the captions. I'd think one life saver would be better than a super sized candy bar.

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