Wednesday, March 28, 2018

Marketing Ploy

deceptive marketing ploy
March 2018
I am aware that businesses have to be creative to be successful, but using deceptive tactics is not acceptable to me.

A "credit adjustment" document (portion of it shown above) arrived in the mail from a marketing group for O magazine. I haven't subscribed to this publication for at least two years (I can read it on my iPad using the public library app), and do NOT have a credit balance.

 The statement states the magazine is $54 annually and my "adjusted rate" is $8 because of all my "credit." A bit of online research clearly shows the annual subscription rate is $15.
source
The $8 rate is a great deal, but why would the publisher resort to such deceptive tactics?

I have become cynical: I question every piece of mail, every phone call, every email, every interaction.  Do you?



9 comments:

  1. I agree-they are ridiculous in their desperation to keep up their subscription roles! Most of the paper mail is bogus!
    We get offers to renew our warranty plan for a car we owned 8 yrs ago! Dumb. Be smart!

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  2. Wow...that is crazy. I am sure O would not be amused by these tactics. I get the digital copy every month through Amazon and it is a great price for so much content. Same with the Washington Post. Best thing-no paper or magazines to recycle.

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  3. We get tons of these offers all the time from various publications that we used to subscribe to. I agree - it's ridiculous, annoying, a HUGE waste of paper, etc., etc.

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  4. I get several of those same magazine "ads" every month. I hate them for the same reason you do. And usually they are for magazines we haven't subscribed to in years.

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  5. Yes question everything...sad that we have to do that.

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  6. Yes, this has come up multiple times for my husband's subscriptions. Loathe it.

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  7. Yes, most of my subscriptions come with something that looks like that. One by one, I have let them all lapse except for my favorite one or two. I am not amused either. Blessings, Betsy

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  8. Yes, indeed!

    I got a similar bill for Cooking Light saying that I was automatically renewed. Well, THAT would be interesting since they don't have a credit card on file for me.

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  9. Hum, I haven't paid much attention to magazine subscription cards. I really only had one quilting magazine coming in. It lapsed recently and I am not renewing. I'm ticked that so many quilt magazines are now owned by the same company. I used to subscribe to two or so and then would rotate which ones I wanted each year. I found I wasn't really reading and using the one I had continued. I might start again in a year or two but I could just pull out the old ones and start looking for inspiration that way! I save them all.

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